The Other Lab

\\INTRO\\

WE RUN ON EXPERIMENTATION AND CREATIVITY. INVENTED FROM ADVERTISING AND PRODUCTION SPHERES, THE OTHER LAB THRIVES ON MATERIALISING IDEAS WITH A TEAM OF HIGHLY SKILLED CREATIVES

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\\LOADING CAPABILITIES\\

  • < LOADING > CREATIVE_DIRECTION : OK
  • < LOADING > BRANDING_DESIGN : OK
  • < LOADING > INTERACTION_DESIGN : OK
  • < LOADING > CHARACTER_DESIGN : OK
  • < LOADING > MOTION_DESIGN : OK
  • < LOADING > PRODUCTION : OK
  • < LOADING > FRONT-END : OK
  • < LOADING > BACK-END : OK
  • < LOADING > UI/UX : OK
  • < LOADING > WEB_3.0 : OK

/

\\PROCESSING\\

TO EXPERIMENT IS TO INVITE CHALLENGES, AND SOMETIMES, CHAOS. AND NOW, WE'RE INVITING YOU TO THE LAB TO WATCH IT ALL HAPPEN.


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AWAITING NEXT STEPS FROM USER...

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\\MENU\\

EXPERIMENTS [VIEW ALL]

  1. 01\MY_MARKETING_MISSIONS
  2. 02\THE_POWER_OF_PLAY
  3. 03\GO_FOR_THE_WIN
  4. 04\BEAUTY_HUNTER_BALM
  5. 05\ADAM_&_EVE
  6. 06\BERNIE_FLAKES
  7. 07\LAB_MADE_RECIPE
  8. 08\BIORÉ_THE_CLEANSE
  9. 09\CREATURES_ON_THE_OTHER_SIDE
  10. 10\ARC_STELLAR_CUSTOMISATION
  11. 11\PEOPLE_OF_PHILLIP
  12. 12\GACHA
  13. 13\GET_REKT
  14. 14\THE_TRIP
  15. 15\CELLS_IN_MOTION

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\\SOCIALS\\

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\\REACH\\

195 PEARL'S HILL TERRACE

#03-76 SINGAPORE 168976

< OR >

CONCOCTING CHAOS

TRUST THE PROCESS

Floating Man

GACHA

GACHA

GACHA

\\CLIENT

PAN PACIFIC HOTELS GROUP

\\Experiment

GACHA

\\SERVICES

CREATIVE DIRECTION

TECH DEV

SHOOT

ANIMATION

MODELLING

POST PRODUCTION

GAME LOGIC

UI.UX

\\LAB_REPORT

Targeting year-end holiday revelers, discovery rewards roll reimagines the booking experience with a gacha twist—guaranteeing every eligible guest a chance to win up to D$100 in discovery dollars. We generated buzz by transforming selected PPHG hotels around the world into giant gacha machines.

GACHA