The Other Lab

\\INTRO\\

WE RUN ON EXPERIMENTATION AND CREATIVITY. INVENTED FROM ADVERTISING AND PRODUCTION SPHERES, THE OTHER LAB THRIVES ON MATERIALISING IDEAS WITH A TEAM OF HIGHLY SKILLED CREATIVES

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\\LOADING CAPABILITIES\\

  • < LOADING > CREATIVE_DIRECTION : OK
  • < LOADING > BRANDING_DESIGN : OK
  • < LOADING > INTERACTION_DESIGN : OK
  • < LOADING > CHARACTER_DESIGN : OK
  • < LOADING > MOTION_DESIGN : OK
  • < LOADING > PRODUCTION : OK
  • < LOADING > FRONT-END : OK
  • < LOADING > BACK-END : OK
  • < LOADING > UI/UX : OK
  • < LOADING > WEB_3.0 : OK

/

\\PROCESSING\\

TO EXPERIMENT IS TO INVITE CHALLENGES, AND SOMETIMES, CHAOS. AND NOW, WE'RE INVITING YOU TO THE LAB TO WATCH IT ALL HAPPEN.


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AWAITING NEXT STEPS FROM USER...

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\\MENU\\

EXPERIMENTS [VIEW ALL]

  1. 01\MY_MARKETING_MISSIONS
  2. 02\THE_POWER_OF_PLAY
  3. 03\GO_FOR_THE_WIN
  4. 04\BEAUTY_HUNTER_BALM
  5. 05\ADAM_&_EVE
  6. 06\BERNIE_FLAKES
  7. 07\LAB_MADE_RECIPE
  8. 08\BIORÉ_THE_CLEANSE
  9. 09\CREATURES_ON_THE_OTHER_SIDE
  10. 10\ARC_STELLAR_CUSTOMISATION
  11. 11\PEOPLE_OF_PHILLIP
  12. 12\GACHA
  13. 13\GET_REKT
  14. 14\THE_TRIP
  15. 15\CELLS_IN_MOTION

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\\SOCIALS\\

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\\REACH\\

195 PEARL'S HILL TERRACE

#03-76 SINGAPORE 168976

< OR >

CONCOCTING CHAOS

TRUST THE PROCESS

Floating Man

GET_REKT

GET_REKT

GET_REKT

GET_REKT

\\CLIENT

PUBG

\\Experiment

GET_REKT

\\SERVICES

GAME LOGIC

BACK-END

FRONT-END

TECH FRAMEWORK DESIGN/PLANNING

TECH DEV

\\LAB_REPORT

Faced with an unprecedented brief, we seized the opportunity to push the boundaries on discord for PUBG's year-end get rekt campaign. By transforming raw gameplay data—focusing on each player’s key stats—into four distinct playstyles, we assigned players to dedicated discord channels where they tackled missions and competed for weekly prizes, showcasing a groundbreaking approach to community engagement.

GET_REKT