The Other Lab

\\INTRO\\

WE RUN ON EXPERIMENTATION AND CREATIVITY. INVENTED FROM ADVERTISING AND PRODUCTION SPHERES, THE OTHER LAB THRIVES ON MATERIALISING IDEAS WITH A TEAM OF HIGHLY SKILLED CREATIVES

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\\LOADING CAPABILITIES\\

  • < LOADING > CREATIVE_DIRECTION : OK
  • < LOADING > BRANDING_DESIGN : OK
  • < LOADING > INTERACTION_DESIGN : OK
  • < LOADING > CHARACTER_DESIGN : OK
  • < LOADING > MOTION_DESIGN : OK
  • < LOADING > PRODUCTION : OK
  • < LOADING > FRONT-END : OK
  • < LOADING > BACK-END : OK
  • < LOADING > UI/UX : OK
  • < LOADING > WEB_3.0 : OK

/

\\PROCESSING\\

TO EXPERIMENT IS TO INVITE CHALLENGES, AND SOMETIMES, CHAOS. AND NOW, WE'RE INVITING YOU TO THE LAB TO WATCH IT ALL HAPPEN.


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AWAITING NEXT STEPS FROM USER...

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\\MENU\\

EXPERIMENTS [VIEW ALL]

  1. 01\MY_MARKETING_MISSIONS
  2. 02\THE_POWER_OF_PLAY
  3. 03\GO_FOR_THE_WIN
  4. 04\BEAUTY_HUNTER_BALM
  5. 05\ADAM_&_EVE
  6. 06\BERNIE_FLAKES
  7. 07\LAB_MADE_RECIPE
  8. 08\BIORÉ_THE_CLEANSE
  9. 09\CREATURES_ON_THE_OTHER_SIDE
  10. 10\ARC_STELLAR_CUSTOMISATION
  11. 11\PEOPLE_OF_PHILLIP
  12. 12\GACHA
  13. 13\GET_REKT
  14. 14\THE_TRIP
  15. 15\CELLS_IN_MOTION

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\\SOCIALS\\

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\\REACH\\

195 PEARL'S HILL TERRACE

#03-76 SINGAPORE 168976

< OR >

CONCOCTING CHAOS

TRUST THE PROCESS

Floating Man

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\\CLIENT

HSBC

\\Experiment

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\\SERVICES

AUGMENTED REALITY

MODELLING

MOTION DESIGN

TECH DEVELOPMENT

UI/UX

\\LAB_REPORT

Launched in partnership with disability-focused charity SPD Singapore, HSBC tasked us to create a mobile golf game that allows users to learn about the challenges faced by persons with disabilities, while driving awareness and support for them. By creating clubs that simulate certain conditions of each disability, we invited users to experience these symptoms firsthand.

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